Slinger, WI – Outdoor TV programming is in an ever-evolving state, striving to capture the interest of viewers, while meeting the demands of sponsors. Today’s favorite outdoor TV shows must deliver their product far beyond the TV. That’s why, when the time came to take Name The Game TV, one of the top rated programs on The Sportsman Channel, to the next level, World Champion archer, Levi Morgan, turned to Bast-Durbin Advertising for social media and website management.
Over the last two years, Bast-Durbin Advertising has successfully bridged the gap between TV, web and social media for Name The Game TV, providing fans with a more engaging experience and deeper understanding of the man behind show, Levi Morgan. Bast-Durbin Advertising thoughtfully built Namethegametv.com to showcase sponsoring brands and their latest product, driving overall awareness and capitalizing on the connection with the world’s best 3D archer, Levi Morgan.
Using a blend of regularly scheduled posts, demographically-centered ad campaigns, and data-capturing contests – Bast-Durbin Advertising has driven Name The Game TV Facebook LIKES from 5000 to 75,000 in shortly over one year. The wildly popular weekly contests, offering $250-$500 in sponsor product packages, produced over 20,000 consumer entries, while delivering hundreds of thousands of impressions for sponsor brands throughout the span of the contests. Knowing how to capitalize on efficiencies, Bast-Durbin Advertising has helped turn Name The Game TV’s own internal marketing efforts, into high-impression branding opportunities for sponsors, a WIN – WIN benefit for all.