Buying Radio—Part 1 of 5 (How To, When To, and What’s Important!)
Of the many media vehicles that I buy, radio has variables that need to be considered before I sign the insertion order my rep sends me.
Buying Radio—Part 2 of 5 (Radio buying Tips—Several Independent Stations or a Group?)
If you're contemplating a radio buy, one of the first things to consider is if you're looking to brand a manufacturer, support a dealer or announce an event.