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Read more about the article Buying Radio—Part 1 of 5 (How To, When To, and What’s Important!)

Buying Radio—Part 1 of 5 (How To, When To, and What’s Important!)

  • Post author:Bast Durbin
  • Post published:October 25, 2018
  • Post category:Thoughts

Of the many media vehicles that I buy, radio has variables that need to be considered before I sign the insertion order my rep sends me.

Continue ReadingBuying Radio—Part 1 of 5 (How To, When To, and What’s Important!)
Read more about the article Buying Radio—Part 2 of 5 (Radio buying Tips—Several Independent Stations or a Group?)

Buying Radio—Part 2 of 5 (Radio buying Tips—Several Independent Stations or a Group?)

  • Post author:Bast Durbin
  • Post published:October 24, 2018
  • Post category:Thoughts

If you're contemplating a radio buy, one of the first things to consider is if you're looking to brand a manufacturer, support a dealer or announce an event.

Continue ReadingBuying Radio—Part 2 of 5 (Radio buying Tips—Several Independent Stations or a Group?)

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